Directory Submissions
Directory submissions means adding a website or business to online directories: websites that list and categorise businesses or sites. A few relevant, trusted directories can help visibility, especially for local businesses, but mass submission to low-quality directories offers little value and can look like link spam.
How directories were used
In the early days of search, directories were a major way to find websites, and getting listed meant a valuable link. SEOs soon began submitting sites to hundreds of directories purely for links. Many directories existed only to sell listings. Google responded by discounting these links, and its spam policies now name low-quality directory links as an example of link schemes.
Directories that are still useful
- Major business listings: platforms such as Google Business Profile, Bing Places and Apple Business Connect, which feed maps and local results.
- Trusted local and national directories: well-known UK directories and review platforms that real customers use.
- Industry and trade bodies: member listings from professional associations, accreditation schemes and chambers of commerce.
- Niche directories: curated lists in your sector with real editorial standards and visitors.
Why it matters for SEO
For local businesses, directory listings act as local citations: mentions of your business name, address and phone number. Consistent citations help search engines confirm your details, which supports local SEO. Good directories also send real enquiries and referral traffic.
Some directory listings rank well for local searches in their own right. Being listed on a popular directory can therefore put your business in front of people even when your own site is not on page one.
The link value is usually modest. Many directory links are nofollow, and Google’s link spam systems aim to ignore links from directories built only for SEO.
How to choose and submit
- Ask if real people use it: would customers search this directory to find a business like yours?
- Check quality: look for editorial review, genuine listings and a site that ranks for its own name.
- Avoid red flags: paid “SEO links”, thousands of unrelated categories, spun content and pages stuffed with outbound links.
- Keep details identical: use the same business name, address, phone number and website everywhere, which is the heart of NAP consistency.
- Complete the profile: add categories, opening hours, a clear description and photos where allowed.
- Keep a record: track logins and listings so you can update them if you move or rebrand.
Common mistakes
- Buying bulk submission packages that promise hundreds of directory links.
- Listing in directories unrelated to your location or industry.
- Using inconsistent business details across listings.
- Forgetting to update old listings after a change of address or phone number.
- Expecting directory links alone to build authority, rather than combining them with local link building and quality content.
Key Takeaways
- Directory submissions list a business or site in online directories.
- Bulk submissions to low-quality directories offer little value and can look like spam.
- Major business listings and trusted industry directories are still worthwhile.
- For local businesses, directories act as citations that confirm your details.
- Keep your name, address and phone number identical everywhere.
- Choose directories that real customers actually use.
Related Terms
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