About Paul Hoda
I’m Paul Hoda, a London skilled SEO consultant working in search since 2005 and in IT since 2000. I run a family business, I do the SEO work myself, and I specialise in dental, health and WordPress SEO.
Professional Background
I’m Paul Hoda, a London-based SEO consultant helping businesses across the UK grow their visibility in Google and, more recently, in AI search tools such as ChatGPT.
I was born in the 1980s in Cluj-Napoca, Romania, a city often called Europe’s Silicon Valley. As a child I wanted to be a scientist. I never stopped wanting to discover how things work, and SEO turned out to be not that far from science: you form a theory, test it and measure what Google does.
I have worked in IT since 2000, starting with repairing computers and moving on to coding and building websites. In 2005 that path led me to search engine optimisation, and I have worked in SEO ever since, mostly for UK websites.
Today I run a family business. I work directly with every client and do the hands-on SEO myself, from technical fixes in the code to content and authority building.
I specialise in local SEO and Google Maps rankings, and I work with small and large businesses targeting London and other cities across the United Kingdom.
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My SEO Journey Since 2005
Two decades of search, from a single early discovery to running campaigns for dental practices, software companies and national online shops.
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1 2000
Starting in IT
Repairing computers, then learning to code and build websites. A technical base I still use every day.
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2 2005
First SEO Discovery
I found a site outranking its rivals through reciprocal directory links in its footer, and wanted to know why it worked.
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3 2013
Page One for SEO
My own website reached Google’s first page for competitive searches such as “SEO consultant” and has stayed there through every update.
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4 Clients
Proven Growth
From a Harley Street dental practice to SciChart and Chris Bowers & Sons, my clients see measurable organic growth.
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5 Today
SEO and AI Search
I combine classic Google SEO with visibility in ChatGPT, Gemini and Google’s AI Overviews.
How I Approach SEO
My starting point is always the search results themselves. Before changing anything, I look closely at the pages Google already ranks at the top and work out why they win, whether that is their content, their structure, their speed or the sites linking to them.
That is only half the job. To beat the leaders rather than match them, I run my own tests on page layouts, internal links, titles and site speed, keep what moves rankings and drop what does not.
I value passion, loyalty, devotion and honesty. SEO takes time, so I tell clients plainly what is realistic, even when that means less work for me.
If you are weighing up whether you need help, my guide on what an SEO consultant does and when to hire one is a good place to start, and you can see how I price SEO consultancy.
Paul Hoda in numbers
- 2000: started working in IT
- 2005: started working in SEO
- 1,000+ page #1 rankings achieved
- +250% average organic growth per client
- 5.0 Google rating from client reviews
- From £1,000 a month, no long-term contract
Some of the Companies I’ve Helped
Areas of SEO Expertise
I cover every part of SEO, with deeper experience in these areas.
SEO for Dental Practices
Ranking dental practices for high-value treatments and local map results, including a Harley Street practice that grew organic traffic by 500% in a year.
More on my Dental SEO Consultant page.
Health SEO
Treatment pages, trust signals and local visibility for private clinics and health practices.
WordPress SEO
My long-standing specialism: speed, plugins, themes, indexing and Core Web Vitals on WordPress sites.
AI SEO for ChatGPT
Getting businesses found and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Technical SEO
Crawling, indexing, speed and Core Web Vitals, fixed directly in the code rather than handed over as a list.
Recent Client Results
A couple of examples of my work. Click a keyword to see the live Google result, or read the full case study.
Scichart®: 165% Growth
Number one on Google for:
wpf chartsSee it on Google ↗SciChart makes high-performance charting libraries for developers. Since I started on its SEO, visits from Google have risen by around 165%, with the site now ranking first for “wpf charts”.
Total K9®: 200% Growth
Number one on Google for:
protection dogsSee it on Google ↗Total K9 came to me after a Google penalty pushed its rankings down. With the penalty lifted and the site rebuilt for search, organic visitors and leads doubled, a 200% result that keeps growing by about 30% a year.
Speaking & Training
I speak about SEO at conference and workshop events in London and across the UK, and run in-house training days and agency workshops for marketing teams.
My talks cover keyword research, SEO strategy, on-page and technical SEO, local SEO and Google Business Profile, link building, reporting and live site audits. I still run live client campaigns every month, so the examples on stage come from real work, not theory.
Ways I can work with your team
- Conference and event talks
- Workshops for agencies and marketing teams
- In-house SEO training days
- Live audits of your own website
- Examples from current client campaigns
Featured On and Verified By
Independent profiles where you can check my reviews, ratings and listings.
Hire Paul
Thank you for taking the time to get to know me. If you are looking for an SEO consultant who will treat your website as carefully as their own, I would be glad to hear about your business.
As a family-run business, we prefer long-term relationships to one-off jobs. You will deal with me directly, and every recommendation is judged by what it brings your business in enquiries and sales.
My promise is simple: honest advice, hands-on work and clear reporting, with no long-term contract holding you in place.
Start with a free SEO check and I will show you what is holding your website back.
With respect,
Work With Paul Hoda
Tell me about your website and your goals. I will take a free look at what is holding it back in Google and reply personally, usually the same day.