Apple Business Connect

Apple Business Connect is Apple’s free platform for businesses to claim and manage how they appear in Apple Maps, Siri, Wallet and other Apple apps. Launched in January 2023, it works much like Google Business Profile, letting owners control their details, photos and promotions on Apple devices.

Written by Paul Hoda, SEO consultant since 2005. Last updated 8 November 2026.

What Apple Business Connect does

Every business shown in Apple Maps has a “place card”: the panel that appears when someone taps on a location. Before Business Connect, Apple built these mostly from third-party data providers. Business Connect lets owners claim the place card and edit it directly.

With an account you can:

  • Update the business name, address, phone number, website and opening hours.
  • Add a logo, cover photo and gallery images.
  • Choose categories and describe the business.
  • Add action links, such as booking, ordering or reservations.
  • Create Showcases: time-limited promotions or news shown on the place card.
  • See insights on how people find and interact with the listing.

Why it matters for local SEO

Apple Maps is the default maps app on iPhones, and Siri uses Apple’s location data when people ask for nearby places. Customers using these features never see your Google listing, so inaccurate Apple data means lost calls and visits. It is part of a full local SEO setup, alongside Google Business Profile and Bing Places.

Apple has not published a detailed list of its ranking factors. Like other map platforms, results appear to depend on relevance to the search, distance and the quality of the listing. Apple Maps also shows ratings and photos from Apple users and selected partners.

How to set it up

  1. Sign in to Apple Business Connect with an Apple Account, ideally one owned by the business rather than a single employee.
  2. Search for your business and claim the existing place card, or add a new location.
  3. Verify that you are authorised to manage it, for example by phone or by uploading documents.
  4. Complete every field and match your details to your website exactly.
  5. Add good photos and relevant action links.
  6. Review insights and update hours for holidays.

Businesses with many locations can manage them in bulk, which is useful for multi-location SEO.

Best practice

  • Keep NAP consistency across Apple, Google, Bing and your site.
  • Use the same real-world business name everywhere, without added keywords.
  • Set a reminder to review the listing every few months, as Apple data can be updated by other sources.
  • Use Showcases for genuine offers and news, not generic adverts.

Common mistakes

  • Assuming Apple Maps copies Google Business Profile automatically. It does not.
  • Leaving an old address or phone number unclaimed and unchanged.
  • Registering the account to a personal email that leaves with a staff member.

Because Apple Maps data also feeds Siri suggestions and other Apple features, an accurate place card helps wherever iPhone users look for local businesses. Checking it takes little time once the listing is claimed, which makes it one of the simpler wins in local search.

Key Takeaways

  • Apple Business Connect manages how a business appears in Apple Maps and Siri.
  • It is free and launched in January 2023.
  • Apple Maps does not copy your Google listing, so claim it separately.
  • Showcases let you add time-limited offers and news.
  • Keep details consistent with Google, Bing and your website.

Related Terms

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