Bing Places

Bing Places (Bing Places for Business) is Microsoft’s free tool for managing how a business appears in Bing search results and Bing Maps. It is Bing’s equivalent of Google Business Profile, and the data can also reach other Microsoft products that use Bing’s local information.

Written by Paul Hoda, SEO consultant since 2005. Last updated 8 November 2026.

What Bing Places does

A Bing Places listing controls the business details Bing shows in its local results and map panels, including:

  • Business name, address, phone number and website.
  • Categories and a business description.
  • Opening hours and holiday hours.
  • Photos and logo.
  • Links to social profiles.

Bing can also display ratings and reviews from third-party sites alongside the listing.

Why it matters

Bing has a smaller share of searches than Google in the UK, but it is the default search engine in Microsoft Edge and Windows search. Bing’s index also powers other services: Microsoft Copilot uses Bing to ground many of its answers, and several other AI and search tools have licensed Bing results. Accurate Bing data therefore helps with Bing SEO and with how assistants like Microsoft Copilot describe local businesses.

Like Google, Bing ranks local results using a mix of relevance, distance and prominence. Bing’s own guidance stresses complete, accurate listings.

How to set it up

  1. Sign in to Bing Places with a Microsoft, Google or Facebook account owned by the business.
  2. Choose whether to import from your Google Business Profile, search for an existing Bing listing to claim, or create a new one.
  3. Importing from Google is the quickest route and can skip separate verification for listings already verified on Google.
  4. Check every imported field, as some details may not map perfectly.
  5. Add photos, categories and hours, then publish.
  6. If not imported, verify by phone, email or post as offered.

Best practice

  • Keep NAP consistency across Bing, Google, Apple and your website.
  • Use the real business name with no added keywords.
  • Update hours and contact details on Bing whenever you change them elsewhere.
  • Pair the listing with Bing Webmaster Tools to monitor how Bing crawls and indexes your site.
  • Review the listing every few months, since imported data does not always stay in sync.

Common mistakes

  • Ignoring Bing entirely because traffic seems small.
  • Importing from Google once and never checking it again.
  • Leaving duplicate listings for the same location unresolved.
  • Choosing broad categories when more specific ones exist.

Where it fits

Bing Places is one of three core map listings, alongside Google Business Profile and Apple Business Connect. Together with directory listings, they form the base of a sound local presence.

For most small businesses, setting up Bing Places takes under an hour, especially when importing from Google. The return may be modest in traffic terms, but it closes a gap: anyone searching through Bing, Edge or Microsoft’s assistants sees correct details rather than outdated or missing information pulled from other sources.

Key Takeaways

  • Bing Places manages your business details in Bing search and Bing Maps.
  • Bing data feeds Microsoft products such as Copilot and Windows search.
  • You can import listings directly from Google Business Profile.
  • Check imported details carefully and review them regularly.
  • Keep your details consistent across Bing, Google, Apple and your site.

Related Terms

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