Client: Medspa
Website Type: Lead Generation
Website Platform: WordPress
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Beauty, Skin, Medical, Health
Case Summary: This beauty clinic provides a wide range of skin treatments and is specialising in laser hair removal and hydrafacial treatments. After more than 2 years of SEO with us, they had an increase of 350% in traffic and leads. They got some powerful keywords ranking in the 1st place of Google. Example “hydrafacial london”.
Paul Hoda ran this project as part of his healthcare SEO work for private clinics; see his SEO consultancy for how he works with businesses across the UK.
Achievements
- 1st page keyword example: “hydrafacial london”
- 360+ keywords ranking in Google’s page #1
- 350% traffic increase in 48+ months
Challenges
The owner of this beauty clinic reached out to me for a SEO service to get more clients calling and booking skin treatments. The initial website had a lot of issues and was using some of the oldest platforms of WordPress and had no updates in years.
SEO Solutions
We created a new Worpdress website and started to fix various issues regarding their site structure and the skin treatments page. We fixed the Google Search Consoles issues and other server issues.
We made a comprehensive off-page SEO campaign to get relevant backlinks. We also fixed their site mobile usability. We also improved their performance score in Pagespeed insights and their page loading speed. We fixed various technical development issues and server issues.
SEO Results
Their organic traffic coming from Google search pages has increased to 350%. Achieved a lot of Google Page #1 rankings. You can open Google and check current rankings for “hydrafacial london”.


Client Testimonial
Susanne Slobodyan
www.medspa.co.uk
We have been working with Paul since 2014. Paul knows his job very well, he is a professional and very experienced in his field. I would highly recommend his services to anyone who would like to take a business to a next level. Since Paul start working on our website our business increased substantially.
Paul is a man of integrity and will deliver on his promises.
London – 2016
Susanne Slobodyan, CEO Medspa