Client: Total K9®
URL: https://www.totalk9.co.uk/
Website Type: Lead Generation
Website Platform: WordPress and Custom PHP
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Dog trainers, Guard dogs for sale
Case Summary: One of the leading UK organisations of dog training services. Since we started their SEO, they had an overall increase of about 200% in visitors traffic and leads coming from Google search. With an additional 20%-30% increase each year. Achieved to rank for a lot of “dog training” related keywords in the 1st page of Google. Example of keywords: “protection dog”.
Paul Hoda is the SEO consultant behind this campaign. The site runs on WordPress, an area covered by his WordPress SEO consultancy.
SEO achievements
- 1st page keyword: “protection dog”
- 440+ keywords ranking in Google’s page #1
- 200% traffic increase in 48+ months
Challenges
The CEO of this business needed an SEO expert so they contacted me to fix a massive ranking drop. The initial website had a lot of issues and it was using no CMS behind, it was a classic PHP. So all SEO work had to be done manually.
SEO Solutions
We fixed the ranking drop in just 2 months and since then we kept improving the website SEO with various SEO marketing techniques.
We also created a new Worpdress website for them and we manually edited the PHP pages to make them SEO ready. We also fixed various issues on site structure. We optimised everything in the Google Search Consoles and on server.
We also fixed their site mobile usability. Improved their performance score in Pagespeed insights. We used various web development strategies to improve the rankings.
SEO Results
Total K9 had a massive increase in business since they started collaborating with us, year after year. Their organic traffic from Google search has gone up to about 200%. I achieved numerous Google Page #1 rankings. You can open Google and check the ranking for “protection dog”. It’s a key-phrase with a competition of HALF A BILLION results!


Client Testimonial
Rob Cammish
www.totalk9.co.uk
After changing over to Paul to manage our SEO from another company the search results in Google natural search have been amazing to say the least in such a short amount of time! We’re now on first page of Google! for most of our page search terms and Paul has also achieved position #1 page one page one from some of our search terms in Google. Excellent customer service with regular updates & reports so you can actually see the work thats been done, highly recommend. Rob Cammish, TOTAL K9®